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The Challenge To Local Businesses
Norwich-based Cozens-Hardy Solicitors have thrown down the gauntlet to local businesses, challenging them to participate in the newly introduced ‘Business Challenge’ relay category of next year’s Norwich Triathlon, which takes place at Whitlingham Country Park on Sunday 1st July 2012.

Having sponsored the Norwich Triathlon this year, Cozens-Hardy are delighted to confirm that they will be sponsoring this popular sporting event for a second time - and as part of the sponsorship, the firm has worked closely with event organisers, the Tri-Anglia Triathlon club, to introduce the exciting new Business Challenge category to the relay division of the event.
Confirms Philippa Rudd, Principal, Cozens-Hardy LLP:
“As headline sponsors this year, the firm entered three teams in the relay division and, excluding myself, none of my team mates had competed in a triathlon before. Without exception everyone found the training and the event itself to be huge fun and highly rewarding. The Tri-Anglia Triathlon club works very hard to encourage new participants to the sport and to create a very friendly environment. We are thrilled to continue our support for the event next year and hope that many local firms get involved in the new Business Challenge category.”
The Business Challenge has three standard categories, all male, all female and mixed. In order to enter a team, businesses need to find one employee who can swim 1500m (open water), one employee who can cycle 39k and one employee who can run 11k. They can then enter the event at www.tri-anglia.co.uk/relay-business-challenge.
Tri-Anglia Race Director, Mark Philo, commented:
“We are thrilled to have Cozens-Hardy on board again for next year and to be able to take forward their idea of the Business Challenge. We introduced the relay concept into our triathlon event a couple of years ago and it’s really taken off, because it allows people who find the three discipline concept of the sport a bit daunting the chance to be involved. Having found that more and more of the relay entries were coming from work colleagues - Cozens-Hardy being a great example - we’ve put together the Business Challenge category to encourage more local businesses to get involved.”
The Norwich Triathlon has become an increasingly important date in the region’s sporting calendar. Held for the first time back in 2005 – with 91 entries – the event this year was contested by 365 competitors, of which 33 were relay teams. With its second year of title sponsorship confirmed by Cozens-Hardy and an Olympian effort by the event organisers, the Tri-Anglia Triathlon Club, to encourage more competitors than ever, it is hoped that 2012 will witness the most successful Norwich Triathlon yet.
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